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HR had the highest turnover rate in the past 12 months (higher than sales, IT and engineering).



Meet Serena

Many people may ask about the role of HR in a business, but those who have worked with Serena, the founder of Executive Compass, ask a different question: "What doesn't HR do?" 

Executive Compass is a specialized HR firm that provides strategic solutions to help businesses navigate the complex and ever-changing waters of the modern workplace. Whether it's recruitment and onboarding, employee performance, benefits, organizational development, or employee relations, Serena and her team are highly equipped to handle any step of the business life cycle.
The philosophy of Executive Compass is based on collaboration, knowledge, and logic. They believe that even in times of chaos, these values can help solve any business challenge. No matter how turbulent the storm, how heavy the conversation, or how difficult the stress, Executive Compass can handle it all.

Are you searching for executive-level business optimization services? Look no further than Executive Compass. We are confident in our ability to act as an extension of your company, providing efficient processes, unwavering trust, and peace of mind to ensure your success.

Serena is a seasoned professional with extensive experience in different industries across the United States. She has worked with manufacturing and non-profit organizations, as well as technology, healthcare, and biotech companies. Her expertise is in collaborating with enterprises of all sizes, ranging from startups to large corporations and everything in between.

Serena is a certified HR Professional and Executive Coach who holds an MBA. She is highly skilled and experienced in her field and has an exceptional ability to align HR with business needs through strategic planning. She believes in identifying problems without making assumptions and always strives to maintain the dignity and integrity of the company and its employees.

If you're looking for guidance and assistance in charting your journey toward success, Executive Compass can help you.

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My promise

At Executive Compass, we aim to seamlessly integrate with your business. As a specialized HR firm, our commitment lies in creating a workplace that is fair, transparent, and accountable. We strongly believe in the philosophy of enhancing your business without causing any disruption and always working collaboratively with you to meet your business requirements while respecting your company culture. We ensure that our services are tailored to meet the specific needs of your business and we strive to maintain open communication channels to keep you updated at all times.


Serena Bell, MBA, SPHR, SHRM-SCP

Owner/HR Consultant



At Executive Compass, we offer exceptional HR expertise to small and medium-sized businesses, as well as startups. We provide tailor-made services that cater to your organizational requirements, which include HR Partnership, HR Strategy, and Compliance/Administrative Services. Our primary objective is to construct a Human Resources framework that aligns with your specific business needs.

HR Partnership

Onsite Support

Project Based Support

Short-Term & Long-Term Support

Customized HR Support

Mentoring/Coaching Current HR Team

Benefits Advisor

Executive Coaching

Organizational Development Coaching

Talent Management/Recruitment

HR Strategy


HR Life Cycle/Workflow Design

New Hire Orientation/Onboarding

Succession Planning/Career Development Employee Engagement/Total Reward System  Health & Safety Program

HRIS/Payroll Implementation

Benefits Open Enrollment 

Compliance/ Administrative  Services

Employee Relations/Investigations Employee Handbook Policies/Procedures


Job Descriptions

Records Management

Benefits & Retirement Plans

Leaves Management Services

Workers’ Compensation

Performance Reviews  

Required Trainings  


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“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark”

Jay Danzie


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Let’s Get Started

Contact Us

Thanks for submitting!

(760) 504.6352

We are a Southern California based organization with headquarters located in Carlsbad, California


We are a proud member of the 

Carlsbad Chamber of Commerce

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